Facebook Recently announced that Facebook Pages will be upgraded to include the “Timeline” feature on March 31 2012. When this occurs, Facebook pages will have a very similar appearance to Personal Profile Pages. Facebook page owners can opt to upgrade their pages immediately or wait until 30 March 2012 when all Facebook pages (ready or not) will be automatically converted to the new format.Check out my Facebook page below is the screenshot.
As marketers and business owners – here’s several key issues to look our for to get your page ready for this change.
Importance of the Cover Photo
You need to create a Cover Photo for your facebook page.
This is a 851 pixel wide and 315 pixel height image is your only chance to make a strong impact to visitors of your page. However, there are some serious restrictions on what you can place in this area. Here’s the official requirements from Facebook:
Cover images must be at least 399 pixels wide and may not contain:
Price or purchase information, such as “40% off” or “Download it at our website”
Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
References to user interface elements, such as Like or Share, or any other Facebook site features
Calls to action, such as “Get it now” or “Tell your friends”
My recommendation is to place an attractive image that represents your business and add a subtle quote or slogan about what you or your business does.
Highlighting Items on the Timeline.
Without landing pages and prominent links to custom tabs, the choice of communicating important messages is left to the Timeline. There are 3 ways to make important content stand out.
First, you can choose the “Highlight” feature for your post. This makes your post take up the full width of the Timeline. However, as new posts are added by you or your fans, the content will move down the Timeline over time and get hidden.
Pin to Top on Facebook page Timeline
You can click the “Edit” button for the post and then select the “Pin to Top” option. This moves that particular post right up to the top of the Timeline (just below the information box). It also flags the content with an orange bookmark icon on the top right of the post. However, this post will only take up either the left or right side of the Timeline even if you had previously chosen to “highlight” this post.
You can only have 1 pinned post at a time. Also, the pinned post will only stay up for a maximum of 7 days.
Milestone on Facebook page timeline
One of the feature which i like is that you can specify a date for the event, a title and a description. Additionally, the post is permanently features in full width and allows you to add a prominent image. This is great for if you want to outline an illustrious history of your company or brand as i have done on my facebook page. when I Started my Website.
New Admin Panel – Interact with Fans and Access Insights
The new admin panel places all the interactive elements of your page in one convenient place. You can see the latest activities in the Notifications panel and you can also see the latest fans who liked your page.
You can access the Insights section to get very detailed demographic information about the people who like your page.
Hopefully this would be helpful for any facebook page administrator. Just waiting for your excellent comments.