Wateen has approximately 1.5 million connections serving a population of over 18 million people, She believes it is necessary to promote the internet to the people of Pakistan and especially among the youth. Currently, Wateen has launched the Freedom Booths in select areas with extremely low internet penetration in order to generate interest in telecoms and internet technology.
The Wateen Freedom Booth contains a laptop fitted with a web camera and a telephone system through which consumers can make voice calls to their loved ones and record the messages which they want to share with others.
Wateen is carrying out this experiential marketing activity in Multan, Sialkot, Faisalabad, Gujrat, Sahiwal and Sargodha, where the Booths are being taken to select public venues on the back of quad bikes. Members of the public will then be asked to record messages and ideas on how they feel they can help improve Pakistan.
Syed Jibran Ali, Wateen’s chief commercial officer said, “Currently, we are asking people to share their ideas on how they intend to make a change in society and help progress Pakistan. In the future, we also intend on utilising this content and sharing it through Wateen’s various media channels and cable network.”
Mr Naeem Zamindar, CEO Wateen Telecom said, “We are excited with the opportunity the Freedom Booths present – how these can revolutionise the use of communications on a global level and change the way we experience the internet. The Booths are also a great medium for people to experience the promise of the Wateen brand and the services we offer. I believe these will help people who have never used the internet before to experience its power and to bring about a digital revolution in Pakistan.”
A basic design of old telephone booth fused into a new youthful techy look and feel. This tool is devised to allow the consumer to express freely and create user generated content. The booth consists of an internet connected machine with a specially designed application. A simple navigation app, which allows users to register at first step and then record their expression on given topic. Further users can also surf internet and make free telephone calls.
A call out to masses to come and record their message for pakistan. The communication focuses on liberation of expression and positive usage of it. People are asked to talk positve about your country and make your self and others feel good about pakistan. The content generated will be filtered and posted on Wateen’s, You tube channel and can be shared with friends on facebook. The video or audio getting most views will win a gift hamper.